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K-Beauty Innovation for Babies
K-Beauty Innovation for Babies
K-Beauty Innovation for Babies
Gentle K-Beauty for
sensitive baby skin
Gentle K-Beauty for
sensitive baby skin
Gentle baby skincare
created by a parent who’s been there.
Your Journey to
Wellness Begins Today
A barrier-first baby cream
Dermatologist Tested
Dermatologist Tested
Dermatologist Tested
Hypoallergenic
Hypoallergenic
Hypoallergenic
Newborn Safe
Newborn Safe
Newborn Safe
• No Fragrances
• No Parabens
• No Steroids
• No Phthalates
• No Sulfates
• No Dyes or Colorants
• No Harsh Chemicals
• No Essential Oils
Simple moisture alone does not restore
a damaged skin barrier.
Simple moisture alone does not restore
a damaged skin barrier.
Most baby lotions focus only on temporary hydration. But baby skin is thinner and more fragile—it needs structure, not just water.
Most baby lotions focus only on temporary hydration. But baby skin is thinner and more fragile—it needs structure, not just water.
Typical Hydration
Typical Hydration
Typical Hydration
Fills the gaps temporarily, but evaporates quickly as the barrier remains broken
Fills the gaps temporarily, but evaporates quickly as the barrier remains broken
Fills the gaps temporarily, but evaporates quickly as the barrier remains broken
abooba Barrier Care
abooba Barrier Care
abooba Barrier Care
Mimics the natural lipid structure to physically rebuild and lock in moisture.
Mimics the natural lipid structure to physically rebuild and lock in moisture.
Mimics the natural lipid structure to physically rebuild and lock in protection.
The Power of Multi-Ingredient Synergy
The Power of Multi-Ingredient Synergy
While others rely on single solutions, we built a barrier-restoration system.
While others rely on single solutions, we built a barrier-restoration system.
Ceramide Complex
Ceramide Complex
Ceramide Complex
Mimics the natural skin lipid structure to repair damaged barriers and lock in moisture. Essential for eczema-prone skin.
Mimics the natural skin lipid structure to repair damaged barriers and lock in moisture. Essential for eczema-prone skin.
Mimics the natural skin lipid structure to repair damaged barriers and lock in moisture. Essential for eczema-prone skin.
Panthenol (B5)
Panthenol (B5)
Panthenol (B5)
Immediately calms itching and redness while accelerating skin regeneration for a healthier look.
Immediately calms itching and redness while accelerating skin regeneration for a healthier look.
Immediately calms itching and redness while accelerating skin regeneration for a healthier look.
Niacinamide (B3)
Niacinamide (B3)
Niacinamide (B3)
Strengthens the skin's defense system and protects against environmental triggers that cause irritation.
Strengthens the skin's defense system and protects against environmental triggers that cause irritation.
Strengthens the skin's defense system and protects against environmental triggers that cause irritation.
PH 4.5 ~ 5
PH 4.5 ~ 5
PERFECT BALANCE
PERFECT BALANCE
PERFECT BALANCE
24h
24h
Moisture Lock
Moisture Lock
Moisture Lock
26
26
Allergen Free
Allergen Free
Allergen Free
100%
100%
100%
Steroid Free
Steroid Free
Steroid Free
abooba
SOOTHAL Baby Moisturizing Cream
abooba
SOOTHAL Baby Moisturizing Cream
Daily barrier-focused care
for sensitive baby skin.
Daily barrier-focused care
for sensitive baby skin.
Deep hydration
Long-lasting moisture for soft, comfortable skin.
Deep hydration
Long-lasting moisture for soft, comfortable skin.
Soothes & repairs
Calms sensitivity and supports skin recovery.
Soothes & repairs
Calms sensitivity and supports skin recovery.
Stronger skin barrier
Reinforces protection against dryness and irritation.
Stronger skin barrier
Reinforces protection against dryness and irritation.
Daily gentle care
Safe, everyday care for delicate baby skin.
Daily gentle care
Safe, everyday care for delicate baby skin.
abooba
SOOTHAL Baby Moisturizing Cream
Personalized support from
certified experts.
Deep hydration
Anxiety, depression, trauma, grief & more
Soothes & repairs
Calms sensitivity and supports skin recovery.
Stronger skin barrier
Reinforces protection against dryness and irritation.
Daily gentle care
Safe, everyday care for delicate baby skin.
1
Baby-Skin Focused Formula
: Made for sensitive baby skin.
1
Baby-Skin Focused Formula
: Made for sensitive baby skin.
1
Baby-Skin Focused Formula
: Made for sensitive baby skin.
2
Pediatric & Dermatologist Tested
: Gentle for delicate baby skin.
2
Pediatric & Dermatologist Tested
: Gentle for delicate baby skin.
2
Pediatric & Dermatologist Tested
: Gentle for delicate baby skin.
3
Barrier-Supporting Ceramide Complex
: Supports the skin’s moisture barrier.
3
Barrier-Supporting Ceramide Complex
: Supports the skin’s moisture barrier.
3
Barrier-Supporting Ceramide Complex
: Supports the skin’s moisture barrier.
4
Clean & Gentle Ingredients
: Free from harsh additives.
4
Clean & Gentle Ingredients
: Free from harsh additives.
4
Clean & Gentle Ingredients
: Free from harsh additives.
5
pH-Balanced (4.5–6)
: Skin-friendly daily care.
5
pH-Balanced (4.5–6)
: Skin-friendly daily care.
5
pH-Balanced (4.5–6)
: Skin-friendly daily care.
Dull Yesterday. Radiant Today.
Dull Yesterday. Radiant Today.
Without abooba
Without abooba
Skin looks irritated and sensitive
Skin looks irritated and sensitive
Skin looks irritated and sensitive
Moisture doesn’t last long
Moisture doesn’t last long
Moisture doesn’t last long
Rough, uneven texture
Rough, uneven texture
Rough, uneven texture
Easily affected by daily irritants
Easily affected by daily irritants
Easily affected by daily irritants
Doesn’t feel fully comfortable
Doesn’t feel fully comfortable
Doesn’t feel fully comfortable
With abooba
With abooba
Skin looks calm and soothed
Skin looks calm and soothed
Skin looks calm and soothed
Long-lasting hydration
Long-lasting hydration
Long-lasting hydration
Soft, smooth skin texture
Soft, smooth skin texture
Soft, smooth skin texture
More balanced, resilient skin
More balanced, resilient skin
More balanced, resilient skin
Comfort you can see and feel
Comfort you can see and feel
Comfort you can see and feel
Our Story
Our Story
Our Story
Born from a father’s promise to protect delicate baby skin — backed by Korean skincare science.
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
“The Problem”
"Seven years ago, my daughter was born—and with her, severe eczema. Her skin became constantly red, itchy, and painful. More than the physical discomfort, it slowly took away her confidence. She didn’t want to go to school. She began hiding from the world because of her skin."
1/4
“The Limitation”
"We tried everything—from premium K-beauty products to dermatologist-recommended treatments. Nothing worked long term. Steroid ointments reduced flare-ups temporarily, but they only masked the symptoms. I realized we weren’t solving the problem—we were managing it."
2/4
“The Decision”
“Through research, I learned that eczema isn’t just about flare-ups—it starts with a weakened skin barrier and chronic dryness. But even in Korea, with its advanced skincare technology, I couldn’t find a product that combined clinical effectiveness, complete safety, and true gentleness for baby skin. So I decided to create the solution myself.”
3/4
“The Birth of abooba”
“I brought together Korean skincare researchers, dermatologists, and manufacturing experts to build what didn’t exist yet. While the U.S. market still relied on single-ingredient solutions, we developed a multi-ingredient barrier-restoration formula rooted in Korean skincare science. That promise became abooba—created by a parent, for parents who want more than temporary relief.”
4/4
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